As of lately, as my audience has expanded beyond it’s core, whenever I post a picture, article, anything with or about weaves/wigs there is always a choir of “why wear weaves?” “why can’t you love yourself?” “she’s so ghetto with that weave” “weave wearing [insert curse word of choice].” Or whenever I happen to venture over to the dark side of conservative reporting where in the “post-racial” society of today, publications like Thought Catalog amongst others will publish narratives to seek to demean Black people, by informing us that “You cannot find Jordans, rims, weaves or Quick Trips in Ferguson, MO.” Because at the crust of the heartbreakingly tragic American story of Ferguson, weaves are an identifier only of Black women. And shall we talk about the incessant trolling of a few Black male internet personalities who coon through fits of soliloquies about the failed Black woman, forever mentioning the boundless weaves that she will sell her first-born for.
This is not really an issue over the right to wear weaves, as that definitely plays into the larger picture of the persistent attack at Black women regardless of hair choices. But allow me to simplify this for moment so we can attack this brick by brick.
Black women are not the only women who wear weaves. The weave business is fruitful and plenty because women of ALL ethnicities participate in the industry. Most of the highest grossing independent distributors are targeted at White women, hence the booming industry of clip-in extensions. There’s a reason Ulta, H&M, Target and Wal-Mart all carry various packages of weaves/extensions. Thin hair is not a symptom of any singular ethnicity. White, Hispanic, Persian, Chinese, purple, yellow and blue on any occasion have embraced the opportunity to make hair fuller, longer, shorter, curly or straight via weaves and extensions. The perpetuated ideal that weaves are for the “ghetto Black woman” has allowed for marketing schemes that often have many outside of the Black community paying extra for the illusion of higher quality hair extensions, when really they are the same grade of Chinese hair any middle (wo)man weave distributor is carrying. You call it extensions or clip-ins, throw it on a model of lesser melanin and suddenly it loses the negative stigma and stereotypes that are placed on Black women.
This article was written by Jouelzy for Clutch Magazine.
The author Jouelzy
Jouelzy is a #SmartBrownGirl, Author, Vlogger & Writer, addressing lifestyle issues that impact women of color from beauty, culture to technology. With 162k+ subscribers she’s reshaping the image of women of color, who honor their right to revel in their diversity.